How the bacon and scrambled eggs breakfast was imposed on the usa at
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7 months ago
hannareynolds
How the bacon and scrambled eggs breakfast was imposed on the USA at the beginning of the 20th century There was such a famous PR man - Edward Bernays 1891-1995 he became famous for many actions and one of them was the formation of food preferences of the American people by order of a bacon manufacturer The order came in the 1920s Americans used to have a light breakfast coffee a muffin and orange juice but bacon sales needed to be boosted Bernays used the power of propaganda First a cunning PR man tricked one doctor into writing for free to 5 000 colleagues with the question what is healthier in the morning a light breakfast or a hearty one 4 500 doctors answered full since the body needs energy in the morning This was the first trick Firstly the word hearty was used as an antonym to the word light which is not entirely true Secondly nothing is known about the ease of a light breakfast and in context it is perceived as insufficient Obviously doctors cannot support a lack of calories in the morning After that he ordered articles in newspapers something like 4 500 doctors consider a light breakfast harmful but a hearty one healthy Along with the opinion of doctors such articles casually mentioned that such a breakfast could be bacon and eggs Bernays described many propaganda techniques in his book back in 1928 The first chapter of the hundred-year-old book begins with words about the manipulation of habits and tastes that are still relevant today When the bacon PR campaign began there wasn t even a sound movie yet We will not consider all the propaganda tricks used at that time we will turn only to cinema and animation Apparently over time propaganda began to be added there too